IS YOUR SOCIAL MEDIA SPECIALIST QUALIFIED?
We have mentioned before that the rapid increase in the use of Social Media as a marketing tool has resulted in more and more companies contracting “Social Media Specialists”. This title infers someone who possesses a specialized skill set perfect for utilizing the tools found in Social Media. That does not always mean that this is what you are getting.
This is effectively a short work week with full workload. Blogging falls short of the priority list. So, I'm reblogging someone else who is, strictly speaking, a competitor. I care not, though, because I might as well have written this post myself.
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