tradecraft

This is effectively a short work week with full workload. Blogging falls short of the priority list. So, I’m reblogging someone else who is, strictly speaking, a competitor. I care not, though, because I might as well have written this post myself.

Transition Marketing Services

IS YOUR SOCIAL MEDIA SPECIALIST QUALIFIED?


We have mentioned before that the rapid increase in the use of Social Media as a marketing tool has resulted in more and more companies contracting “Social Media Specialists”. This title infers someone who possesses a specialized skill set perfect for utilizing the tools found in Social Media. That does not always mean that this is what you are getting.

Two trends have emerged for companies looking to hire someone in the know for their blog, Twitter or Facebook profiles. The first trend we see are companies hiring a self-proclaimed specialist who can set you up with a Facebook profile, but knows nothing about consistent branding. This can be easily avoided with just a few simple questions.

  1. 1. Ask them about their strategy, if it consists of little more than a profile setup this may set off alarms. A proper Social Media specialist should…

View original post 673 more words

Advertisements

About Angelo Barovier

I was born. I'll be around for a while. Then I won't.

Discussion

No comments yet.

Have Your Say

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: